January 30 2017


CarbBoom! Energy Gels® Partners with 2017 Challenge Aruba Triathlon – Win a Free Trip

 Cleveland, OH:  Boom Nutrition announced that great tasting CarbBoom! Energy Gels® have been named the official Energy Gel of the 2017 Challenge Aruba Triathlon.  As part of the partnership, CarbBoom! Energy Gels® will be available at aid stations throughout the course during Challenge Aruba Weekend.  Additionally, Boom! Nutrition is running a contest that will award 3 lucky winners a free race entry and one Grand Prize winner a 4 night stay at the Hyatt Regency Aruba Resort & Spa along with their free race entry!  For rules and contest entry go to

 CarbBoom! Energy Gels® are well known for their great taste and unbeatable endurance performance. They are made with real fruit concentrates and purees and are rich in complex carbs.  Triathletes, cyclists, runners and other endurance athletes love CarbBoom! Energy Gel’s six delicious flavors and appreciate the fact that they do not contain any artificial flavors, colors or sweeteners, and are gluten-free and vegan-friendly. 

“This is the second year we have been a part of this exciting event and are thrilled to be back delivering the best race nutrition to the race participants. Challenge Family delivers a great athlete experience and we are happy to contribute” said Tony Lammers, CEO of Boom Nutrition. “From start to finish, CarbBoom! Energy Gels® are part of an endurance athletes’ complete nutrition plan.” 

 Challenge Aruba provides athletes with a stunning location to participate in an event, in addition to a perfect vacation spot for friends and family alike. Participants can end their triathlon season on a flat, fast course along the aqua waters of the Caribbean, with warm sun, a cool breeze and white sand beaches to inspire them – a true race in paradise! Registration for Challenge Aruba is now open. For more information and to register, go to

 About Boom Nutrition

 Boom Nutrition Inc., is a Cleveland, Ohio based sports nutrition company that develops and delivers nutrition products that improve the performance of endurance athletes everywhere. Known worldwide for its great taste and great performance, CarbBoom! Energy Gels® are the official Energy Gel of USA Triathlon and are the on-course energy gels at endurance events nationwide. For more information about CarbBoom! Energy Gels®, go to

 About Challenge Aruba

 Challenge Aruba is the first Challenge Family event in Aruba. Offering a half distance and sprint distance triathlon, both as a single participant or as a relay team, athletes will swim in the Caribbean and bike and run along white sand beaches. Challenge Aruba also offers parties for participants and their friends and family – a Welcome Beach Party at Moomba Beach, a Carb-O Loading Pasta Party at the sponsor hotels and an Award Beach & Pool Party at the Hyatt Regency Resort.  There are direct flights to Aruba from the United States, as well as from around the world, and Aruba accepts U.S. dollars. Most Arubans also speak a minimum of four languages, including English and Spanish, so communication is no problem. 


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