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Boom Nutrition Partners with Challenge Aruba - Win a free luxurious Racecation!



January 30 2017


CarbBoom! Energy Gels® Partners with 2017 Challenge Aruba Triathlon – Win a Free Trip

 Cleveland, OH:  Boom Nutrition announced that great tasting CarbBoom! Energy Gels® have been named the official Energy Gel of the 2017 Challenge Aruba Triathlon.  As part of the partnership, CarbBoom! Energy Gels® will be available at aid stations throughout the course during Challenge Aruba Weekend.  Additionally, Boom! Nutrition is running a contest that will award 3 lucky winners a free race entry and one Grand Prize winner a 4 night stay at the Hyatt Regency Aruba Resort & Spa along with their free race entry!  For rules and contest entry go to www.boomnutrition.com/aruba

 CarbBoom! Energy Gels® are well known for their great taste and unbeatable endurance performance. They are made with real fruit concentrates and purees and are rich in complex carbs.  Triathletes, cyclists, runners and other endurance athletes love CarbBoom! Energy Gel’s six delicious flavors and appreciate the fact that they do not contain any artificial flavors, colors or sweeteners, and are gluten-free and vegan-friendly. 

“This is the second year we have been a part of this exciting event and are thrilled to be back delivering the best race nutrition to the race participants. Challenge Family delivers a great athlete experience and we are happy to contribute” said Tony Lammers, CEO of Boom Nutrition. “From start to finish, CarbBoom! Energy Gels® are part of an endurance athletes’ complete nutrition plan.” 

 Challenge Aruba provides athletes with a stunning location to participate in an event, in addition to a perfect vacation spot for friends and family alike. Participants can end their triathlon season on a flat, fast course along the aqua waters of the Caribbean, with warm sun, a cool breeze and white sand beaches to inspire them – a true race in paradise! Registration for Challenge Aruba is now open. For more information and to register, go to www.challenge-aruba.com.

 About Boom Nutrition

 Boom Nutrition Inc., is a Cleveland, Ohio based sports nutrition company that develops and delivers nutrition products that improve the performance of endurance athletes everywhere. Known worldwide for its great taste and great performance, CarbBoom! Energy Gels® are the official Energy Gel of USA Triathlon and are the on-course energy gels at endurance events nationwide. For more information about CarbBoom! Energy Gels®, go to boomnutrition.com.

 About Challenge Aruba

 Challenge Aruba is the first Challenge Family event in Aruba. Offering a half distance and sprint distance triathlon, both as a single participant or as a relay team, athletes will swim in the Caribbean and bike and run along white sand beaches. Challenge Aruba also offers parties for participants and their friends and family – a Welcome Beach Party at Moomba Beach, a Carb-O Loading Pasta Party at the sponsor hotels and an Award Beach & Pool Party at the Hyatt Regency Resort.  There are direct flights to Aruba from the United States, as well as from around the world, and Aruba accepts U.S. dollars. Most Arubans also speak a minimum of four languages, including English and Spanish, so communication is no problem. 


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Boom Nutrition Announces Energy Gel Partnership with the 2015 GORE-TEX® Philadelphia Marathon

Popular Carb Boom! Energy Gels to fuel 30,000+ runners on race day

Cleveland, OH:  BOOM Nutrition along with the GORE-TEX® Philadelphia Marathon announced that Carb Boom! Energy Gels® have been named the official Energy Gel of the 2015 GORE-TEX® Philadelphia Marathon. As part of the partnership, Carb Boom! Energy Gels® will be available at aid stations throughout the course on race day.

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Boom Nutrition says “Show us your Tat” at 2015 USA Triathlon Collegiate Club National Championships

Cleveland, OH:  Today, BOOM Nutrition launched its “Show us your Tattoo” promotion, aimed at the more than 1,000 triathletes from 120 collegiate triathlon clubs competing at the 2015 USA Triathlon Collegiate Club National Championships. The event will be held on April 24-25, 2015 in Clemson, South Carolina.  Athletes will be encouraged to wear temporary Boom! race tattoos, snap a pic, and share it on Instagram, tagging @BoomNutrition. The most creative photo will win Boom! swag and a supply of Carb Boom! Energy Gels for their entire team. ALL participants will receive a 20% discount coupon code with their entry. Carb Boom! Energy Gels will be on course throughout the weekend as the Exclusive Energy Gel of USA Triathlon.  The Collegiate Club National Championships features three races, including an ITU-style draft-legal sprint race, a traditional Olympic-distance triathlon and a mixed team relay, with athletes competing for individual awards and team points.

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Boom Nutrition Adds 3 New Sales Agencies To Fuel Carb Boom! Energy Gel® Sales

Cleveland, OH: BOOM Nutrition, maker of Carb Boom! Energy Gels®, has announced the hiring of three new sales agencies as the company gears up its retail presence with a focus on the run and cycling specialty retail markets. In addition to being the Exclusive Energy Gel of USA Triathlon, Carb Boom Energy Gels® are the Official Energy Gel of Carmichael Training Systems and are on-course energy gel at events nationwide and athletes are asking to buy them at their favorite local retailer. The company had earlier announced its new branding and new retail packaging which has been a huge driver in sales at retailers.

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CTS and Boom Nutrition Announce New Partnership

Boom Nutrition to be Official Energy Gel of CTS

(Colorado Springs, CO – Feb 12, 2015) – In a joint statement today, CTS and Boom Nutrition® announced a new partnership beginning immediately.  Under the terms of the multi-year agreement, Boom Nutrition’s Carb Boom! Energy Gel® will be the Official Energy Gel of CTS, the coaching choice of more than 15,000 amateur and professional athletes over the past 15 years.

The two companies will work together to educate athletes on the optimal application of sports nutrition for superior performance. Boom Nutrition will supply Carb Boom! Energy Gels for use by coaches and athletes during all CTS Camps, Bucket List events, and coaching activities.

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Boom Nutrition Signs on as USA Triathlon Bronze-Level Partner

Exclusive Energy Gel partner to provide 20 percent discount to annual members

COLORADO SPRINGS, Colo. — USA Triathlon today announced a new Bronze-Level Partnership with Boom Nutrition, who will serve as the organization’s Exclusive Energy Gel through 2017.

Boom Nutrition is best known for its Carb Boom! Energy Gels®, made with real fruit purees and concentrates with no added sugars, artificial flavors, colors or sweeteners. Boom!® will provide energy gels at on-course aid stations for USA Triathlon’s four owned National Championships: Age Group (Olympic-Distance & Sprint), Collegiate, Duathlon and Youth & Junior.

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BOOM Nutrition Partners With Velosano To Support Cancer Research

 BOOM Nutrition  is giving back. BOOM Nutrition is pleased to be supporting the inaugural VeloSano cycling event being held on  July 19-20 2014, to raise money for cancer research at the Cleveland Clinic. In support of the over 750 cyclists riding from 25 to 230 miles, BOOM! will be providing its popular Carb BOOM! Energy Gels at various Rest Stop locations throughout the two day event.

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ITU World Triathlon Chicago Announces Official Local Partners

CHICAGO — More than  4,000 triathletes — including elites, age-group athletes and paratriathletes —  will be supported by the following official partners of the 2014 ITU World  Triathlon Chicago: Chicago Department of Aviation; Life Time — The Healthy Way  of Life Company; Garmin; Goose Island; Illinois Bone & Joint Institute; Herbalife; Element Multisport; and BOOM Nutrition. The event is slated for this weekend, June 27-29, along the shores of Lake Michigan at Grant Park.

The Chicago Department of Aviation (CDA) administers all aspects of two major airports – Chicago O’Hare and Midway International. The CDA ensures safe and efficient travel through the airports, and is self-supporting, using no local or state tax dollars for operations or capital improvements. Together Chicago’s airports generate more than $45 billion in annual economic activity and create 540,000 jobs for the region. Visit flychicago.com for more.

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Boom Nutrition is Off To The Races!

Carb Boom! Energy Gels™ are the Official Energy Gel of the 2014 ITU World Triathlon in Chicago

BOOM Nutrition is pleased to announce that its popular Carb Boom! Energy Gels will be the on-course energy gel at the 2014 ITU World Triathlon to be held in Chicago, Illinois on June 27-29, 2014 and the ITU World Triathlon Chicago Grand Final in 2015.

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Challenge Family Americas Announce World-Class On-Course Nutrition Partnerships for the 2014 Race Series

Challenge Family, the global long-distance triathlon series, is set to make its much anticipated debut in the United States on June 29, 2014 in Atlantic City, New Jersey, followed by events in New Albany, Ohio, and Rancho Cordova, California. The Challenge Family Americas race series is proud to announce world-class on-course nutrition partnerships with Gatorade Endurance and BOOM! Nutrition for the 2014 race season.

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