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Boom Nutrition - The Exclusive Energy Gel of USA Triathlon

The Boom Nutrition team is very excited about its new multi-year partnership with USA Triathlon. Carb Boom! Energy Gels® are the Exclusive Energy Gel of USA Triathlon through 2017! We will be the on-course Energy Gel at all of the USAT National Championships including the Age Group Nationals, the Duathlon Nationals, the Collegiate Nationals and the Youth and Junior Nationals.  In addition, we are on-course Energy Gel at the 2015 ITU World Championships in Chicago.  Starting in January, you will see us in USAT’s Multisport Zone ENewsletter and nutritional webinars throughout the year.  We love going to these events and can’t wait to see everyone on-course and at the expos!  BOOM! 

Read the official press release below:

 

BOOM NUTRITION NEWS

FOR IMMEDIATE RELEASE

OCT. 27, 2014

Boom Nutrition to be Exclusive Energy GEL OF USA TRIATHLON

Cleveland, OH:  BOOM Nutrition along with USA Triathlon announced today that Carb Boom! Energy Gels® have signed on to be the Exclusive Energy Gel of USA Triathlon through 2017.  

Carb Boom! Energy Gels® are well known for their great taste and unbeatable endurance performance. They are made with real fruit concentrates and purees and are rich in complex carbohydrates that deliver a steady energy release without the risk of an upset stomach.  Triathletes, cyclists, runners and other endurance athletes love Carb Boom! Energy Gel’s six delicious flavors and appreciate the fact that they do not contain any added sugars or artificial flavors, colors or sweeteners.  More information can be found at www.boomnutrition.com.

Boom!® will provide energy gels at on-course aid stations for USA Triathlon’s four owned National Championships: Age Group (Olympic-Distance & Sprint), Collegiate, Duathlon and Youth & Junior.  Additionally, all USA Triathlon annual members, including athletes, coaches and race directors, will receive a 20 percent discount on Carb Boom! Energy Gels®. Members can access their code by logging in to their personal account on usatriathlon.org.

"We are very excited to partner with USA Triathlon for the coming three years" said Boom!® CEO and longtime USA Triathlon member Tony Lammers. "USA Triathlon is the largest multisport organization in the world and triathletes have been passionate supporters of Carb Boom! Energy Gels® for years. The entire Boom!® team welcomes the opportunity to work closely with USA Triathlon as we enter this exciting new era for both of our organizations."

“Boom Nutrition has a proven history within the energy gel space, and we’re pleased to add their expertise to USA Triathlon’s family of partners,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “More than any other endurance athletes, our members recognize the benefits of nutrition during training and competition, and we look forward to fueling race participants with Carb Boom! Energy Gels® at select USA Triathlon National Championships.”

Learn more about Boom Nutrition at boomnutrition.com.

About Boom Nutrition

Boom Nutrition Inc., is a Cleveland, Ohio-based sports nutrition company that develops and delivers nutrition products that improve the performance of endurance athletes everywhere. Known worldwide for its great taste and great performance, Carb Boom! Energy Gels® are the official on-course energy gels at endurance events nationwide. For more information about Carb Boom! Energy Gels®, go to boomnutrition.com.

About USA Triathlon

USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).

Contact:

Tony Lammers, Boom Nutrition

President/CEO

Phone 216-242-2679 ext. 100

Email: tony@boomnutrition.com

www.boomnutrition.com

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3100 Thoroughbred Athletes Compete at USAT Age Group Nationals

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3100 Thoroughbred Athletes Compete at USAT Age Group Nationals

Just a few observations from the 2014 Age Group National Championships in Milwaukee last weekend.  I qualified for the Olympic distance last summer so I had an entire year to prepare (read worry) for this event.  I wasn’t entirely sure what to expect as this would be my first really “national stage” event but I was pretty confident that I would be over matched.  I was not disappointed.

The Milwaukee Art Museum is very cool inside and out.

The Milwaukee Art Museum is very cool inside and out.

The City

USAT and the city of Milwaukee did a fantastic job.  Blue bird weekend, great venue and really pretty course and city.  For those of you who have not been to Milwaukee recently it is a great place to visit during the summer.  We stayed downtown, parked the car and walked everywhere.  I was very impressed.  Fantastic lake front with the Art Museum and Discovery World, great downtown with River Walk with lots of restaurants and bars.  It was fun seeing the town literally invaded by mobs of highly fit athletes with blue and red wrist bands and body markings.  My brother and I had a great prerace dinner at The Smoke Shack bbq restaurant.  Consider it recommended.

The Event

This steed finished in 2:02:27! BOOM!

This steed finished in 2:02:27! BOOM!

"Unbelievable" is the only word that comes to mind.  The buzz at the expo was that due to this being the qualifier for the 2015 ITU Age Group World Championships in Chicago, that the field was larger and more competitive than ever.  To my eyes, the difference between this event and the local and regional events that I had previously participated in was huge.  First was the size. Over 3100 athletes started the Olympic triathlon.  Transition on Saturday morning with 3100 bikes and athletes getting set up was quite the sight.  Second was confidence.  In most other events I have been in there are quite a number of newbies, first timers and other nervous people about.  Not here.  These were 3100 “pointy-end-of-the-stick” athletes who were highly confident, highly calm and very relaxed.  I am a body language watcher and there were none of the dazed “what am I doing here” looks that you see so often before a start.  They were also incredibly fit.  If there was an extra pound of body fat anywhere I did not see it.  As expected, the equipment in transition was incredible.  As these are the fastest of the “go-fast” guys, the fast bikes were out in force.  For those of you who have done this and can relate, the impression was the same as walking through the barns prior to the Kentucky Derby and feeling and seeing the pent-up horsepower just waiting to be let loose. 

The Race

Wonderful swim with only one-way traffic under the bridge this year.

Wonderful swim with only one-way traffic under the bridge this year.

Great Fun.  Best and most fun triathlon I have done.  Excellent swim venue and the most relaxed, fun swim I have had to date.  A personal PR (powered by Carb Boom! Energy Gels) of over 10 minutes and I finished exactly where I belonged in my age group.  Just missed qualifying for Worlds (by 60-70 places!) but very happy with my results.  The overall event was won with an incredible time of 1:50:58, my age group (55-59) had 136 finishers and was won with a time of 2:05:06 and the first 30 were under 2:20:00.   Just incredible!  I now have to qualify so I can do it again!

Just missed qualifying for Worlds (by 60-70 places!) but very happy with my results.

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