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CarbBoom! Energy Gel

CarbBoom! to fuel CHALLENGE DAYTONA

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CarbBoom! to fuel CHALLENGE DAYTONA

August 27, 2018 

CarbBoom! Energy Gels® Set to Fuel CHALLENGEDAYTONA Competitors

CHALLENGEDAYTONA proudly announces a new partnership with Boom Nutrition Inc., creators of CarbBoom! Energy Gels®. Premium, performance-driven CarbBoom! Energy Gels will serve as the Official Energy Gel of CHALLENGEDAYTONA and the on-course nutrition during the race.

 

“We love to be associated with innovative and exciting events and are really thrilled to be the on-course energy gel at the inaugural CHALLENGEDAYTONA event. The entire Boom! Team is excited to deliver the best on-course nutrition to the competitors on race day. Endurance athletes need in-race fueling to perform at their best, and CarbBoom! Energy Gels provide a perfect formula that’s high in carbs, easy on the stomach, and won’t cause GI distress or unscheduled trips to the port-o-john,” says Tony Lammers, CEO of Boom Nutrition. “From start to finish, CarbBoom! Energy Gels are part of an endurance athlete’s complete nutrition plan.”   

Known for their great taste and powerful performance, CarbBoom! Energy Gels are made with real fruit concentrates and purees and are rich in complex carbohydrates that deliver a steady energy release, minus the risk of an upset stomach. The gluten-free, dairy-free, and vegan-friendly gels do not contain any artificial flavors, colors, or sweeteners. They’re an ideal choice for endurance athletes in need of tasty, trustworthy nutrition.

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“Every triathlete knows that nutrition can make or break their race,” says CHALLENGEFAMILY CEO Zibi Szlufcik. “Finding the right energy gel partner was critical for us, to ensure that CHALLENGEDAYTONA competitors have the best possible products to enhance their experience and help them achieve their goals. CarbBoom! Energy Gels deliver all that and more, with a passionate team behind the products who will help make the weekend festival of racing a success.”

Slated for December 7-9, 2018, the inaugural CHALLENGEDAYTONA festival weekend will be the first of its kind at Daytona International Speedway. The schedule of events offers something for every level of athlete, including Sprint and Middle Distance Triathlons, the Junior Challenge kids’ race, Relay categories, Duathlon and Aquabike events, 10K run and 5K run/walk events, and the all-new NASCAR-inspired Pitstop Challenge. The top six male and female finishers in each Middle Distance Triathlon age group will qualify for THECHAMPIONSHIP, to be held on June 2nd 2019 at the x-bionic sphere in Samorin, Slovakia.


About CHALLENGEDAYTONA
Are you ready to swim, bike, and run at the “World Center of Racing”? From December 7th-9th, 2018, Daytona International Speedway will welcome triathletes and triathlon fans from around the world to CHALLENGEDAYTONA. The entire festival of events will take place at the approximately 500-acre motorsports complex, home of “The Great American Race”—the DAYTONA 500. www.challenge-daytona.com


About Boom Nutrition Inc.

Boom Nutrition Inc. is a sports nutrition company based in a Cleveland, Ohio, that develops and delivers nutrition products that improve the performance of endurance athletes everywhere. Known worldwide for its great taste and great performance, CarbBoom! Energy Gels are the official Energy Gel of endurance events everywhere.  For more information about CarbBoom! Energy Gels, go to www.boomnutrition.com.

More information
www.challenge-daytona.com

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Boom Nutrition Announces Energy Gel Partnership with 2018 Marine Corps Marathon

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Boom Nutrition Announces Energy Gel Partnership with 2018 Marine Corps Marathon

The Marine Corps Marathon Organization announced that Boom Nutrition’s great tasting CarbBoom! Energy Gels® will be its featured on-course Energy Gel for the 43rd Marine Corps Marathon on October 28, 2018.

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Carb Boom! Energy Gels® are well known for their great taste and unbeatable endurance performance. They are made with real fruit concentrates and purees and are rich in complex carbohydrates that deliver a steady energy release without the risk of an upset stomach.  Marathoners, triathletes, cyclists, runners and other endurance athletes love Carb Boom! Energy Gel’s six delicious flavors and appreciate the fact that they do not contain any artificial flavors, colors or sweeteners, are gluten-free, dairy free and vegan-friendly.

"This is the first year we have been part of this exciting iconic event and the entire Boom! Team is excited to deliver the best on-course nutrition to more than 30,000 race participants. Marathon runners need in-race fueling to perform at their best, and Carb Boom! Energy Gels® provide endurance athletes with a perfect formula that’s high in complex carbs, is easy on the stomach and won’t cause GI distress or unscheduled trips to the port-o-john,” said Tony Lammers, CEO of Boom Nutrition. “Marine Corps Marathon offers a great athlete experience, and we are happy to contribute.  From start to finish, Carb Boom! Energy Gels® are part of an endurance athletes’ complete nutrition plan.”

Carb Boom! Energy Gels will be featured at two food stations located at miles 13 and 23 of the MCM course.

“This is the start of a significant new partnership that will add flavor and fuel to the Marine Corps Marathon experience,” said Rick Nealis, MCMO Director.

Boom Nutrition Inc. is a sports nutrition company based in a Cleveland, Ohio, that develops and delivers nutrition products that improve the performance of endurance athletes everywhere. Known worldwide for its great taste and great performance, CarbBoom! Energy Gels® are the official Energy Gel of endurance events everywhere.  For more information about CarbBoom! Energy Gels®, go to www.boomnutrition.com.

Marine Corps Marathon (www.marinemarathon.com) is ranked annually as one of the largest marathons in the USA and the world, and has been recognized as "Best Marathon in the Mid-Atlantic", "Best for Families" and Best for Beginners".  Runners from all 50 states and more than 60 countries participate in MCN and an annual calendar of event including the Marine Corps Historic Half in Frederickburg, VA in May and the MCM Event Series conducted aboard the Marine Corps Base Quantico.  Organized by the men and women of The United States Marine Corps, the MCM is the largest marathon in the world that doesn't offer prize money, instead celebrating the honor, courage and commitment of all finishers.

No federal or Marine Corps endorsement implied.

 

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Boom ambassador Desta Beriso Morkama wins the 2017 Marine Corps Marathon

Looking good in his CarbBoom Energy Gel Apple Cinnamon race kit, friend of Boom! and Boom Nutrition Sponsored Athlete Desta Morkama won the 2017 Marine Corps Marathon in Washington DC in a time of 2:25:14.  A member of the Ethiopian Oromo minority group, Morkama came to Arlington last year to escape persecution and quickly established himself on the northern Virginia road racing scene. After recovering from an earlier quad injury, he picked up his training and racing in the last few months, including wins at the Annapolis 10 Miler and Parks Half Marathon, though he also won the Lower Potomac River Marathon in March and the Potomac River Run (May) and Abebe Bikila Day International Peace (September) marathons on the C&O Canal Towpath.

“I’m very excited about this,” Desta  said. “I worked very hard to win this race.”

Despite his 2:13:48 marathon PR from 2013, Morkama often relies on his kick to wins races, but that wasn’t possible at Marine Corps, as confusion in the first mile threw much of the leading Marine Corps Marathon pack into chaos, but Desta eventually overcame a nearly-two-minute deficit, and up to an extra half mile, to win in 2:25:14   Throughout the race, his expression telegraphed the intensity of someone who knew the race wasn’t over before he crossed the finish line.

“I was way back,” Morkama said. “I had to push the whole race to catch up.”

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Rio Update

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Rio Update

Boom Nutrition is really excited to support the Olympic dreams of Venezuelan Marathoner Luis Orta. We asked Luis to give us an update as to how it is going and what he has been up to over the past few months leading up to Rio.

Training update from Luis. He leaves for Rio on Thursday. After qualifying for Rio at the Rotterdam Marathon, Luis traveled to Rio to review the course and competed in a 5000m race at the Olympic stadium. Spent a month in the Colorado mountains (9,000 ft) getting in some high altitude, high mileage training and then home to Boulder where he says " I am breaking all my records in practice and my confidence is through the roof. I am ready for an awesome race and experience in Rio!" Luis said "Because Rio is expected to be hot and humid I have been constantly working on my hydration and nutrition. I use a CarbBoom! Energy Gel every 30 minutes during my runs. I'm in love with the Banana Peach flavor. It's easy to take, the flavor is great and it definitely gives you that extra push necessary in long distance events. Most importantly it never hurts your stomach because it has only natural ingredients. During my race in Rio I plan to take one at 10k-20k-30k-35k I will even carry an extra one in my pocket just in case." The Olympic marathon is August 21st. 

Best off luck Luis as you pursue your Olympic dreams!

August 22 Update:

Luis finished the 2016 Olympic Marathon in 106th place with a time of 2:27:05.  Congrats Luis on a fantastic effort and we were really excited to be on your team.  Boom!

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Luis Orta enjoying his Banana Peach CarbBoom! Energy Gels

Luis Orta enjoying his Banana Peach CarbBoom! Energy Gels

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