August 27, 2018 

CarbBoom! Energy Gels® Set to Fuel CHALLENGEDAYTONA Competitors

CHALLENGEDAYTONA proudly announces a new partnership with Boom Nutrition Inc., creators of CarbBoom! Energy Gels®. Premium, performance-driven CarbBoom! Energy Gels will serve as the Official Energy Gel of CHALLENGEDAYTONA and the on-course nutrition during the race.

 

“We love to be associated with innovative and exciting events and are really thrilled to be the on-course energy gel at the inaugural CHALLENGEDAYTONA event. The entire Boom! Team is excited to deliver the best on-course nutrition to the competitors on race day. Endurance athletes need in-race fueling to perform at their best, and CarbBoom! Energy Gels provide a perfect formula that’s high in carbs, easy on the stomach, and won’t cause GI distress or unscheduled trips to the port-o-john,” says Tony Lammers, CEO of Boom Nutrition. “From start to finish, CarbBoom! Energy Gels are part of an endurance athlete’s complete nutrition plan.”   

Known for their great taste and powerful performance, CarbBoom! Energy Gels are made with real fruit concentrates and purees and are rich in complex carbohydrates that deliver a steady energy release, minus the risk of an upset stomach. The gluten-free, dairy-free, and vegan-friendly gels do not contain any artificial flavors, colors, or sweeteners. They’re an ideal choice for endurance athletes in need of tasty, trustworthy nutrition.

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“Every triathlete knows that nutrition can make or break their race,” says CHALLENGEFAMILY CEO Zibi Szlufcik. “Finding the right energy gel partner was critical for us, to ensure that CHALLENGEDAYTONA competitors have the best possible products to enhance their experience and help them achieve their goals. CarbBoom! Energy Gels deliver all that and more, with a passionate team behind the products who will help make the weekend festival of racing a success.”

Slated for December 7-9, 2018, the inaugural CHALLENGEDAYTONA festival weekend will be the first of its kind at Daytona International Speedway. The schedule of events offers something for every level of athlete, including Sprint and Middle Distance Triathlons, the Junior Challenge kids’ race, Relay categories, Duathlon and Aquabike events, 10K run and 5K run/walk events, and the all-new NASCAR-inspired Pitstop Challenge. The top six male and female finishers in each Middle Distance Triathlon age group will qualify for THECHAMPIONSHIP, to be held on June 2nd 2019 at the x-bionic sphere in Samorin, Slovakia.


About CHALLENGEDAYTONA
Are you ready to swim, bike, and run at the “World Center of Racing”? From December 7th-9th, 2018, Daytona International Speedway will welcome triathletes and triathlon fans from around the world to CHALLENGEDAYTONA. The entire festival of events will take place at the approximately 500-acre motorsports complex, home of “The Great American Race”—the DAYTONA 500. www.challenge-daytona.com


About Boom Nutrition Inc.

Boom Nutrition Inc. is a sports nutrition company based in a Cleveland, Ohio, that develops and delivers nutrition products that improve the performance of endurance athletes everywhere. Known worldwide for its great taste and great performance, CarbBoom! Energy Gels are the official Energy Gel of endurance events everywhere.  For more information about CarbBoom! Energy Gels, go to www.boomnutrition.com.

More information
www.challenge-daytona.com

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