The Boom Nutrition team is very excited about its new multi-year partnership with USA Triathlon. Carb Boom! Energy Gels® are the Exclusive Energy Gel of USA Triathlon through 2017! We will be the on-course Energy Gel at all of the USAT National Championships including the Age Group Nationals, the Duathlon Nationals, the Collegiate Nationals and the Youth and Junior Nationals. In addition, we are on-course Energy Gel at the 2015 ITU World Championships in Chicago. Starting in January, you will see us in USAT’s Multisport Zone ENewsletter and nutritional webinars throughout the year. We love going to these events and can’t wait to see everyone on-course and at the expos! BOOM!
Read the official press release below:
BOOM NUTRITION NEWS
FOR IMMEDIATE RELEASE
OCT. 27, 2014
Boom Nutrition to be Exclusive Energy GEL OF USA TRIATHLON
Cleveland, OH: BOOM Nutrition along with USA Triathlon announced today that Carb Boom! Energy Gels® have signed on to be the Exclusive Energy Gel of USA Triathlon through 2017.
Carb Boom! Energy Gels® are well known for their great taste and unbeatable endurance performance. They are made with real fruit concentrates and purees and are rich in complex carbohydrates that deliver a steady energy release without the risk of an upset stomach. Triathletes, cyclists, runners and other endurance athletes love Carb Boom! Energy Gel’s six delicious flavors and appreciate the fact that they do not contain any added sugars or artificial flavors, colors or sweeteners. More information can be found at www.boomnutrition.com.
Boom!® will provide energy gels at on-course aid stations for USA Triathlon’s four owned National Championships: Age Group (Olympic-Distance & Sprint), Collegiate, Duathlon and Youth & Junior. Additionally, all USA Triathlon annual members, including athletes, coaches and race directors, will receive a 20 percent discount on Carb Boom! Energy Gels®. Members can access their code by logging in to their personal account on usatriathlon.org.
"We are very excited to partner with USA Triathlon for the coming three years" said Boom!® CEO and longtime USA Triathlon member Tony Lammers. "USA Triathlon is the largest multisport organization in the world and triathletes have been passionate supporters of Carb Boom! Energy Gels® for years. The entire Boom!® team welcomes the opportunity to work closely with USA Triathlon as we enter this exciting new era for both of our organizations."
“Boom Nutrition has a proven history within the energy gel space, and we’re pleased to add their expertise to USA Triathlon’s family of partners,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “More than any other endurance athletes, our members recognize the benefits of nutrition during training and competition, and we look forward to fueling race participants with Carb Boom! Energy Gels® at select USA Triathlon National Championships.”
Learn more about Boom Nutrition at boomnutrition.com.
About Boom Nutrition
Boom Nutrition Inc., is a Cleveland, Ohio-based sports nutrition company that develops and delivers nutrition products that improve the performance of endurance athletes everywhere. Known worldwide for its great taste and great performance, Carb Boom! Energy Gels® are the official on-course energy gels at endurance events nationwide. For more information about Carb Boom! Energy Gels®, go to boomnutrition.com.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).
Tony Lammers, Boom Nutrition
Phone 216-242-2679 ext. 100